worldcup online – the real conversation

Sunshine and Sofas

September 15th, 2009 by · No Comments · Armchair Fan, Football

If you do get of out of that armchair before the 2010 World Cup and make it down to Currys in time then you might want to add your support to giving life to the gasping economy. Because according to the retail industry spokes community the World Cup is both a threat and an opportunity for them and a moral obligation for you.

So far so consulting-speak. What they mean is they are expecting you, yeah you, to spend more money on consumer electronics, like upgrading that telly. Upgrading to a bigger, flatter, higher definition model and one with a beer button. That’s the button that pauses the action while you go to the fridge [DVR to the digerati]. The bad news, for the retail ‘industry’ is that once you have your telly you will sit there for the summer and not go to the shops again.

We’re not allowed to promote products but go for an LED telly, which is thinner and less intrusive than LCD and with a better picture [in our opinion]. Forget Plasma unless you need an extra, very expensive, radiator for your front room.

While you are at it spare a thought for the relatively new phenomenon of the ‘ticketless’ fan. Established as a serious trend during Germany 2006 it is thought that up to 50% of fans traveling to South Africa next year will travel without tickets. Most will not get them even when they are there. However, many will travel just to experience the buzz of the occasion and mix with other fans [usually in a good way].

With a mixture of community spirit and self-preservation the South African organisers are providing 10 ‘Fanzone’ sites in the Western Cape alone. Each Fanzone is a public viewing area, with giant screen, for fans to ‘enjoy the atmosphere of a live sports game with their fellow supporters’. Aimed at fans, foreign and local, who either can’t get to stadiums or can’t get tickets.

In true South African style the whole thing will be much more than the football and beer events of Germany. Some sites promise to provide coaching, DJs, dancing and even bouncy casltes. If you're one of the ‘ticketless’ then more info can be found at Zafanzone.


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